On Wednesday 11th April, I hosted an event at Dragon Coworking in Rochester to discuss how to effectively use LinkedIn on your Personal profile and Business Page. We covered how to update your profiles, how to communicate on those profiles and what type of content to post onto your LinkedIn account and page.
To prepare for this event, I did a lot of research into LinkedIn's latest features to figure out what people can do to maximise the exposure of their content. From a marketers perspective, one problem that I have when working with clients is, even if they have given us access to their LinkedIn business page, we still can't really do much with promoting the page unless the internal team of that company get involved and share the content onto their own accounts.
Unlike Facebook, where you can boost the page and encourage people to like the page, I think it is difficult to encourage people to follow a LinkedIn business page. I'm sure if you search for 'How To Grow Your LinkedIn Business Page' you can find great tips on how to do this, but as a rule I think you have to put in a lot of hard work before you see 'ok' results.
Therefore, one topic that I focused on during yesterday's event was creating a 'Business LinkedIn Account'. Just like creating a Twitter account for business, you can post content directly onto the account and reciprocate the engagement with the people who are interacting on your account. Another benefit of doing this is, you can grow connections to the business directly rather spread those connections across various personal pages.
I would really like to hear your feedback on this approach, feel free to connect and message me on LinkedIn or email me at firstname.lastname@example.org.